about Sincere
about Sincere

sincere logoSincere's Mission Statement

We believe that everyone deserves a nice kitchen and bathroom that they look forward to coming home to and enjoying

Our mission is to provide a perfect one-stop shopping environment that is friendly and eases the stress of making complicated decisions for our customers on home remodeling projects, as well as great prices and services that everyone can afford and enjoy.

sincere logo Sincere's Story

Sincere Home Decor started in 1988 as a neighborhood plumbing and hardware retail store on a small street in Oakland, CA. After recognizing the potential of the remodeling business in the Bay Area, the owner moved the company to a larger location near Downtown Oakland and added another warehouse in West Oakland, where he expanded the range of building and remodeling materials offered.

sincere logoSincere Deluxe Showroom

Over the years, Sincere has grown into a complete remodeling supply company carrying plumbing, bathroom fixtures, heating, building materials, cabinets, flooring, countertops, and home appliances. Not only did Sincere become one of the TOP 500 Home Improvement Retail in the nation, it has also been the top dealer for Kraftmaid Cabinetry for six straight years.

Warehouse Warehouse Warehouse Warehouse
Photos of Deluxe Showroom

sincere logoSincere Pro Warehouse

Sincere's PRO Warehouse branches stock a large inventory of all-wood cabinets, granite countertops, tiles, and wood flooring, as well as provide special order items for any consumer's needs..

Warehouse Warehouse Warehouse
Photos of Pro Warehouse

With Four branches around the Bay Area including Oakland, San Francisco and Santa Clara, Sincere continues to offer consumers the best quality products with the best prices pertaining to them. Along with our quality products, price, and selection, we also offer the best customer service possible because we believe in helping our customers gain knowledge about our products so they can use them to their maximum benefit. Our goal is not to have our customers come in just once, but to develop a long-term relationship with them and advise them on any of their home needs

sicere logo Santa Clara

sincere logoSouth San Francisco

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