Our Mission
We believe everyone deserves a beautiful kitchen and bathroom they can enjoy every day.
Our mission is to provide a welcoming, one-stop shopping experience that helps customers simplify the many decisions involved in home remodeling projects. We focus on offering quality products, helpful guidance, and competitive pricing so homeowners, contractors, and designers can complete their projects with confidence.
Our Story
Sincere Home Decor began in 1989 as a neighborhood plumbing and hardware retail store in Oakland, California, founded by Ho Nin Au-Yeung and Connie Au-Yeung.
As demand for home remodeling products grew in the Bay Area, the company expanded its product offerings and moved to larger locations in Oakland to better serve homeowners, contractors, and design professionals. Over time, Sincere broadened its selection to include cabinets, flooring, countertops, plumbing fixtures, appliances, and other remodeling materials.
Today, Sincere Home Decor continues to operate as a
family-owned retail supplier of building and remodeling products, serving customers throughout the San Francisco Bay Area.
Showrooms and Product Selection
Over the years, Sincere Home Decor has grown into a remodeling supply company offering a wide range of products for kitchen, bathroom, and home improvement projects, including:
- Kitchen and bathroom cabinetry
- Flooring and tiles
- Plumbing fixtures
- Appliances
- Prefabricated countertops and other surfacing materials
Warehouse and Inventory
Our warehouse locations maintain inventory of many popular remodeling products, including cabinets, prefabricated countertops, tiles, and flooring. In addition to in-stock items, we can also help customers arrange special-order products through our supplier network.
Serving the Bay Area
Sincere Home Decor currently operates four retail showroom locations in the San Francisco Bay Area, including Oakland, South San Francisco, and Santa Clara. Each showroom offers a unique selection of displays and product options. We encourage customers to visit our showrooms to explore ideas, compare materials, and find the right products for their remodeling projects.
Our Commitment
At Sincere Home Decor, our goal is to build long-term relationships with our customers by providing reliable products, competitive pricing, and helpful service. Whether you are a homeowner starting a renovation or a contractor working on a project, we strive to make the remodeling process easier and more enjoyable.
Santa Clara
South San Francisco
